"Adidas AG is an international company, established and headquartered in Herzogenaurach, Germany, that layouts and manufactures footwear, clothing as well as accessories. It is the largest sports apparel producer in Europe, and the second biggest on the planet, after Nike. It is the holding business for the Adidas Team, which contains the Reebok sportswear business, 8.33% of the German football club Bayern Munich, and also Runtastic, an Austrian physical fitness technology company. Adidas' revenue for 2018 was noted at EUR21.915 billion.

The company was begun by Adolf Dassler in his mother's home; he was joined by his elder bro Rudolf in 1924 under the name Dassler Brothers Footwear Factory. Dassler helped in the development of spiked running shoes (spikes) for multiple athletic events. To improve the high quality of spiked sports footwear, he transitioned from a previous design of heavy metal spikes to using canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to utilize his hand-crafted spikes at the 1936 Summertime Olympics. In 1949, complying with a failure in the relationship in between the siblings, Adolf developed Adidas, and Rudolf established Puma, which became Adidas' organisation opponent.

Adidas' logo design is three red stripes, which is utilized on the firm's clothes as well as footwear styles as a marketing aid. The branding, which Adidas got in 1952 from Finnish sporting activities firm Karhu Sports for the matching of 1600 euros and also 2 containers of whiskey, ended up being so successful that Dassler explained Adidas as "" The 3 stripes company""."