Ulta Appeal, Inc., previously referred to as Ulta Beauty parlor, Cosmetics & Scent Inc., is an American chain of charm shops in the USA, headquartered in Bolingbrook, Illinois. Ulta Beauty lugs cosmetics as well as skin care brand names, males's and females's scents, nail items, bath and also body items, appeal tools as well as hair care products. Each shop is also outfitted with a beauty salon, Advantage eyebrow bar as well as Dermalogica skin bar. Ulta Elegance currently has 1,196 shops across all 50 states.